20 Jun

It's as old a maxim as when Mary Poppins was flying about London while also serving as the world's coolest nanny -- make a chore into a game, and you've eliminated a lot of the aggravation of getting it done.

Along those lines, VICE, a media company geared toward younger people, has created an online game show called "Are You Ready to Be 30", which aims to help Australian Millennials navigate their way in the adult world.

The four-part series, developed in conjunction with ahm health insurance, offers interested audience members a break from the stressors of life, particularly those related to getting older, such as buying health insurance.

Amanda Romeo, head of brand and acquisition for ahm health insurance, told Campaign Brief that the company wanted to reach a younger demographic and decided to take advantage of VICE's expertise in creating content. She aded, "We appreciate that while growing up is an inevitable part of life it's also important to not go 'full adult' too quickly. So this campaign presented us with a great opportunity to not only build some awareness for the ahm brand but also convey what we stand for: a simple, affordable health insurance option for millennial minded consumers."

18 Jun

If you haven’t yet mastered the fine art of walking and chewing gum at the same time, you may have an incentive. A new study has linked the multitasking activity to increased weight loss. The research follows a previous study that found that gum chewing while walking increases a person’s heart rate.

The results were especially notable among males over the age of 40, showing an average of two calories per minute extra burned while chewing gum and walking. Women of all age groups showed less significant calorie-burning differences. The 46 participants were between the ages of 21 and 69 and were asked to walk normally while chewing gum. For two intervals of 15 minutes each, some of the volunteers walked, going through two pallets of chewing gum. Other volunteers walked while drinking water mixed with powder had the same ingredients as the gum.

16 Jun

For decades, eyeglasses have been seen as a sign of intelligence. Put some frames with lenses on any face and, poof, instant intelligence. But a new study reveals that there may be some science behind that stereotype.

Looking at data from more than 300,000 people between the ages of 16 and 102, a research team at the University of Edinburgh discovered a connection between cognitive function and eyesight. Additionally, those with better cognition also showed improved reaction and longevity. The team found that intelligent people were 30 percent more likely to have genes that would lead to poor eyesight.

Although bad vision certainly isn’t a plus, the team found in other areas, smart people were at an advantage. The study linked poor cognitive function to lung cancer, depression, angina, and a host of other health issues.

14 Jun

How is it possible to tell whether than shiny object you're being shown by that extra-nice salesman is as precious a diamond as you're being sold?

One way might be to apply some new-fangled technology to what has hitherto been a studied, somewhat subjective art.

IBM recently introduced IBM Crypto Anchor Verifier, a technology that combines artificial intelligence (AI) with optical imaging to ascertain the authenticity and identity of objects. The company also announced that it would start implementing the new tech in conjunction with the Gemological Institute of America (GIA) to help the organization grade and evaluate diamonds.

12 Jun

Famous tire producer Michelin recently conducted a survey of U.S. teens living in seven American cities. The sobering results: 42 percent are operating vehicles with unsafe tire tread, and 40 percent are operating vehicles with insufficient tire pressure.

That's a real problem, the company says, because improperly cared for tires could expose drivers to substantial risks. Citing an analysis by the National Highway Traffic Safety Administration, Michelin says that, of 2.2 million U.S. accidents each year, almost 300,000 involve teen drivers and are tied to issues such as over- or under-inflated tires and worn treads.

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