12 Jun
Vans Partners with Michelin to Promote Teen Driving Safety Vans Partners with Michelin to Promote Teen Driving Safety

Vans Partners with Michelin to Promote Teen Driving Safety

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Famous tire producer Michelin recently conducted a survey of U.S. teens living in seven American cities. The sobering results: 42 percent are operating vehicles with unsafe tire tread, and 40 percent are operating vehicles with insufficient tire pressure.

That's a real problem, the company says, because improperly cared for tires could expose drivers to substantial risks. Citing an analysis by the National Highway Traffic Safety Administration, Michelin says that, of 2.2 million U.S. accidents each year, almost 300,000 involve teen drivers and are tied to issues such as over- or under-inflated tires and worn treads.

In fact, says Scott Clark, chairman and president of Michelin North America, "Many teens say they know the simple steps that make their tires safe, but too few are actually using their knowledge. It's time to move our teen drivers from awareness to life-saving action."

To that end, Michelin decided to expand its Beyond the Driving Test program, which aims to reach 1 million teen drivers with its StreetTreadContest, by partnering with youth culture brand Vans (famous for its throwback-style shoes) to design limited-edition versions of Vans Classic Sk8-Hi and Old Skool shoes.

Clark explains that, at first glance, it might appear as though teens could care less about air pressure or tread depth -- unless as it relates to their sneakers.

Once that became apparent, says Clark, "We turned to one of the most popular and iconic sneaker manufacturers in the United States—Vans—and invited them to partner with us to help save teen lives."

After all, teens spend about as much of their total income on shoes (8%) as they do on their cars (9%), video games (8%), and electronics (7%).

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Read 1862 times Last modified on Thursday, 31 May 2018 02:55
Jim Lillie

Jim began writing for newspapers and designing for publishing companies at a time when both industries were just beginning to make the switch from manual to digital platforms. Jim lives in Boulder, Colorado with his teenage son.

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