- Category: Services
- Published on 29 May 2012
- Written by Super User
- Hits: 6581
Inbound marketing as quoted by Wikipedia is based on the concept of earning the attention of prospects making yourself easy to be found and drawing customers to your website by producing content customers value.
Blogs, podcast-s, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing are considered inbound marketing.
In contrast, buying attention,cold-calling, direct paper mail, radio, TV advertisements, sales fliers, spam, telemarketing and traditional advertising are considered "outbound marketing".
It is recommended that marketers "earn their way in" (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they "buy, beg, or bug their way in" (via paid advertisements, issuing press releases, or paying commissioned sales people, respectively).
Inbound marketing was defined by the phases:
- Attract Traffic
- Convert visitors to leads
- Convert leads to sales
- Turn customers into repeat higher margin customers
- Analyze for continuous improvement
Netributor team can really help you along these steps customizing your approach for best results.
Contact us and we will be glad to walk you through the process.